Marketers, brands and causes come together to spread acts of life-changing kindness through MarketingKind. But with so much time dedicated to doing good, the team was yet to develop a brand identity for itself. So, MarketingKind came to us.

We collaborated closely with the MarketingKind team to develop a brand persona around which we built the new identity. Making a positive change requires bold action – but can often also be simple. We reconciled these two characteristics in the letters M and K. Together, they embody the driven and knowledgeable community – and its singular focus on positive outcomes.