We developed a social media strategy for the runup to December. Using a handwritten style and the iconic image of Santa, we created a visual identity that would immediately drive engagement among our target audience across social channels. Perhaps more important, however, are the seeds the campaign plants for the future – empowering the next generation to shape the future of the planet.
Green Santa invites children to write letters about what they want for the planet. Of course, the opportunity to engage comes but once a year, so the charity behind the campaign approached us to help get the word out.