Founded in 1993 on the ambition to change how we think of justice, HabLaw is people-first, compassionate and trusted by families and vulnerable groups alike. With its brand position already set apart from the competition, it approached us for a visual brand identity that could do the same.
We worked closely with the team to develop a visual brand identity that solved this challenge. The result is inspired by the kindness and compassion with which Hab Law is reshaping the sector. Using a waveform as a key element, the brand is now communicating that shift visually with an identity that represents creating connections and driving progress.