Train hard. Sleep well. Live better.

Case study


PIVOT is an innovative home fitness product enabling users to benefit from a strength training gym that can be used for weightlifting at home. When not in use, it conveniently and discreetly transforms into a bed. The brand's recognised by the UK's premium retailers and the finalist in the Great British Entrepreneur Awards 2021.

The previous brand identity required attention - it needed redevelopment in order to deliver a more visually arresting, premium, aspirational and unisex impression for the brand.

The difference

Together, we redefined PIVOT's brand values, mission and purpose. The collaboration enables us to not only identify and communicate the product's benefits and features—but to develop a brand that could welcome people into a world of home fitness that really could make everybody stronger, sleep well and live better.
Brand Strategy
Visual Identity System
Art Direction
Brand Guidelines
Branding process image with sketches and inspirationpivot Instagram story design with animated gif show male and female fitness A strong man wearing a pivot branded top gets ready for home gymPivot male and female body athletics photographyPivot branding posters on the retail shop front pivot brochure design with the heading of the only bed in the world that transforms into a power rackPivot brand identity mockup with water bottle and business card designPivot stationary branding with a customers introduction letter, a black folder and envelope Pivot branding on a black flat cap and a black canvas bagpivot branding shop signage with white logo on a black doorpivot brand guideline on a blue background show brand values, colours, fonts and images
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