PIVOT is an innovative home fitness product enabling users to benefit from a strength training gym that can be used for weightlifting at home. When not in use, it conveniently and discreetly transforms into a bed. The brand's recognised by the UK's premium retailers and the finalist in the Great British Entrepreneur Awards 2021.

The previous brand identity required attention - it needed redevelopment in order to deliver a more visually arresting, premium, aspirational and unisex impression for the brand.

Together, we redefined PIVOT's brand values, mission and purpose. The collaboration enables us to not only identify and communicate the product's benefits and features—but to develop a brand that could welcome people into a world of home fitness that really could make everybody stronger, sleep well and live better.