Marlowe bar & restaurant

Fusing history with modern flair

Case study

Marlowe Bar and Restaurant, nestled between Shoreditch and the Square Mile, celebrates London's rich history and cultural diversity. Inspired by the legendary English playwright Christopher Marlowe, the venue blends the historic allure of Hoxton and Shoreditch with a contemporary twist.

The ETM marketing team engaged JJSmith brand & design to develop a brand system that embodies the spirit of culture, food, and drink, fostering a sense of community and memorable experiences that transcend the West End appeal, fusing history with modern flair.

Image courtesy of Matthew Shaw
Brand Strategy
Brand positioning
Visual identity system
Brand guidelines
Digital experience
Marlowe bar and restaurant logo on black background with grids and a gold logo on a forest green background Marlowe branding moodboard and design rationale layout in grid on a white noise backgroundMarlowe branding in a gif format showing the design rationale of rose, Christopher Marlowe portrait in a modern graphic settingModern Marlowe dining photography at Montcalm east hotelMarlowe bar image with df coasters mockup on a dark backgroundMarlowe bar and restaurant instagram animated gif show illustration, branding, and cocktail photographyModern decor style of Marlowe bar photography with warm lightingMarlowe bar menu mockup on black background
Marlowe branding graphics show cocktail photography and illustration
Marlowe bar and restaurant at montcalm east hotel bar photography
Marlowe business card mockup on green premium backgroundMarlowe website mockup on restaurant dining table
More work