What's the most powerful branding principle?




Simplicity is not just eliminating steps, clarifying language or using intuitive graphics.

Brands that succeed due to simplicity understand that everything must work together, clearly and seamlessly. To get it right, they must consider everything and go above and beyond to understand how everything fits together and why it matters to the customers. Especially in a world of ever-increasing complexity, simplicity will be necessary for every brand.

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