What's the first colour that comes into your mind for autumn?
Fall colour palettes are filled with rich shades and tones. It's a beautiful time for inspiration to warm up your designs.
In marketing, the psychology of colour plays a huge role. When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that colour is the primary drawcard. Choosing the right colours is crucial.
Here is a tip for creating your colour palette:
Try and bring colours beside each other on the colour wheel - this is called an analogous palette. It's a safe way to match colours and create that elevated monochromatic feel.
So, what's your favourite autumn colour?