Time and time again, scientific research has shown our global leaders the urgency needed to manage and support the imminent catastrophes that loom due to global warming.
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However, climate literacy should not just be for decision makers of today: it is an essential life skill that our leaders of the future must possess. Just as we teach our children and young people to look both ways before crossing a road to avoid an oncoming collision, a deeper understanding of the science and impacts of climate change prepares them for an uncertain future.

The difference

We started with brand strategy workshops that solidified our mission, vision, and values, enabling us to define our position and who the advocators are. The logomark portrays the infinite strength of nature, knowledge, and positivity. Inspired by the meaning of Da Vinci's Vitruvian Man - connecting men to nature. The geometric circle and square fusion illustrate the water and leaf, symbolising life and harmony.

It's a reminder of all the beauty that nature can create when we truly understand and utilise scientific knowledge to rebuild a better and healthier planet for our future generation.