Challenge /

Wagtail and Aviary were preparing to launch their largest seasonal collaboration to date: Nordic Nights. Spanning two of London's premium rooftop destinations, the campaign needed to generate excitement, cut through a crowded festive market and convert attention into bookings whilst creating a seamless experience across both venues.

Result /

We developed the creative direction and delivered the campaign across multiple touchpoints, helping Nordic Nights achieve over 30 pieces of press coverage, attract 26,000 website visits, generate more than 8,000 booking enquiries and reach an audience of over 900,000 across social media within the first two weeks.