Brands exist in that mystical, magnetic force between customer and brand.
To be truly customer-centric, we must understand who our customers are, the challenges they're facing, and what motivates them to act.
Use these elements to form a persona to better relate to your audiences.
1. Description: Demographic and psychographic details of the person
2. Motivations and needs: What drives her/him? What's important to her/him? What role will your brand play in her/his life.
3. Pain points/frustrations: In the context of your brand, what problems does the consumer have that need solving" How is her/his life made better by interacting with your brand?
Empathy is a superpower. And it comes with great responsibility.