Brand vs Branding

What's the difference between Brand and Branding?

I often hear people confuse "brand" with things like logos, slogans, and visual identity design - they are marketing tools that help promote a business. 

A brand is an intangible emotional connection between a company and its customers.

Branding is a set of actions you take to build that Brand.

Understanding the definitions of Brand and Branding, will help you piece together a clear plan to shape your business.

Here are the three main differences:

  • Brand comes first - Know what you are, what you stand for and what you want to achieve. 
  • Branding comes second - the set of actions that you take to build a brand. 
  • Brand is the perception people have of your business. 
  • Branding is the process of actively shaping that perception.
  • Brand is emotional - it helps you connect with your target audiences. 
  • Branding is functional - It is a marketing tool to help you stand out from your competitors.

The effectiveness of Branding determines how well your brand positioning has succeeded in impacting your target audience.

Have questions about your brand or branding, contact us today and we'd love to hear from you.

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