What's the difference between Brand and Branding?
I often hear people confuse "brand" with things like logos, slogans, and visual identity design - they are marketing tools that help promote a business.
A brand is an intangible emotional connection between a company and its customers.
Branding is a set of actions you take to build that Brand.
Understanding the definitions of Brand and Branding, will help you piece together a clear plan to shape your business.
Here are the three main differences:
The effectiveness of Branding determines how well your brand positioning has succeeded in impacting your target audience.
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