Challenge /

PIVOT is an innovative home fitness product enabling users to benefit from a strength training gym that can be used for weightlifting at home. When not in use, it conveniently and discreetly transforms into a bed. The brand's recognised by the UK's premium retailers and the finalist in the Great British Entrepreneur Awards 2021.

The previous brand identity required attention - it needed redevelopment in order to deliver a more visually arresting, premium, aspirational and unisex impression for the brand.

The difference /

Together, we redefined PIVOT's brand values, mission and purpose. The collaboration enables us to not only identify and communicate the product's benefits and features—but to develop a brand that could welcome people into a world of home fitness that really could make everybody stronger, sleep well and live better.